Fatí and Fred are both designers. One fashion. One advertising. Married. And fight all the time. So naturally it seemed to make sense that they would create something together.
They wanted to have a say in today's world and they had a vision of what that should look like.
After much fighting, two kids and zero sleep, the idea of making a poignant graphic collection showcasing today's madness seemed most logical.
They had the idea for this collection for quite some time. Actually years. They always wanted to create a stylish collection that carried a relevant message. One relating to the current issues. It wasn't going to be just about politics but about what's relevant at the moment.
On November 8, 2016 it became very clear that their project had to start. Immediately. And it was obvious that right now politics was what people had on their mind...
So here it is, a collection with an opinion, meant to be not just worn, but heard. Clothes you'll want to stand up in, protest in, and never be silent in.
They hope to encourage everyone to stand up for what they believe in. And they're proud to be 2 of 65,844,610 voices in dissent.
#RESIST #PROTEST #NEVERBESILENT #DISSENT
Dawn Of Dissent
Fatí and Fred weren't always into T-shirts as much as they are right now.
It goes without saying, if you’re from Italy there’s a good chance you’re going to love fashion. And if you’re from Bologna, Italy, well, there’s a good chance by the time you reach your 20’s you’re going to leave.
At 23, Fati did just that. She made her way to Williamsburg, Brooklyn before it was Williamsburg, and has vowed to never live in a small town again. Which pretty much limits Fati’s places of residence since it doesn’t get much bigger than NY.
Braving the daily commute on the L from Williamsburg to the city, Fati excelled in her schooling at F.I.T.
Unfortunately at the time Fati was graduating, the world of fashion wasn't feeling so fashion-y. So she was cast aside for the big senior fashion exhibit, until, as luck would have it, the professors realized the work being featured was very, how do you put it, tan. Desperate for some edge they reached out to Fati to be in the show, but true to Fati’s fiery Italian DNA, she thumbed her nose at them, or made some other obscene hand gesture, and declined. Opting instead to crash the show with her own models dressed in her designs.
Full of confidence, Fati went head-first into the world of fashion where she designed and developed collections for brands including Neiman Marcus and Cache`.
In 2008, right in the middle of the economic collapse, Fatí thought it would be a good idea to launch the Fatí Light Collection. While on paper, as well as being featured on an episode of America’s Next Top Model and selected to be in the Luxottica Fashion Show, it sounded and looked amazing, in reality, well, we all know how it went...
She still loved fashion but not so much the brutal nature of the garment district. And if you've been there you know what that means.
Then she had kids and wanted to spend her time being with them 24/7. This of course led to her realization of the true meaning of "Brutal".
She is currently working full-time on Dawn of Dissent. In Williamsburg, of course.
A native of Seaford, Long Island, Fred graduated from General Douglas MacArthur High School where he was the star and captain of his twelve-man wrestling team. He would later graduate from F.I.T. where he was one of only twelve men in attendance. Shortly after getting his BFA in advertising, Fred moved to Denver and proceeded to work at all two of the city’s advertising agencies. Having exhausted every employment possibility, he started his own agency, Molotov Advertising.
From there he moved to Detroit to work on Pontiac and Cadillac at Leo Burnett, as well as on Mazda at Doner.
Having enough of a city that doesn't even have a supermarket, Fred moved back to his home, New York, taking a job as Creative Director at Grey to work on numerous accounts, if not all the accounts at the agency.
He most recently worked at KBS as the Group Creative Director on BMW Global.
He is currently freelancing in advertising, spending ungodly amounts of time with his 2 kids, and of course working on Dawn of Dissent while losing every argument ever had with his wife.
His work has been recognized by Communication Arts, The One Show, The Effies, Archive and CA Online. You can see some of his award-winning work on his website, here.